AJ’s enthusiastic contribution towards uplifting socio-economically disadvantaged communities and building financially secure futures, combined with his deep knowledge of finance, was central to his narrative. We helped him reflect on early influences from growing up in small towns and watching his family of educators work tirelessly on building literacy programs and convince marginalized populations of the power of education. He also looked beyond his professional experiences to map out the conventional ways he had observed his family and extended personal network approach wealth building. By connecting personal observations and professional skills acquired through his qualifications and sustained interactions with global organizations,  he identified gaps in conventional investments. 

We helped him draw out experiences and learnings from his involvement in financial literacy initiatives to map out his entrepreneurial passion in scaling this work. With this approach,   AJ could map out his life journey in a profoundly personal manner and go beyond conventional goals to build a differentiated perspective that was reflected in his essays. His constant entrepreneurial drive to work for the betterment of society rang true to his efforts to deepen his knowledge and his continued engagement with financial literacy initiatives while working in a demanding role at Citibank. This authentic pitch helped him secure a spot at his dream business school – Wharton Business School.